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Zoo Safari T-Shirt
By Mark | June 30, 2009
The messages on the shirts translate to “Zoo Safari. You’ve never been so close to a lion” and “Zoo Safari. You’ve never been so close to a tiger.” This awesome t-shirt was all part of a promotional campaign led by DDB Brasil, a worldwide advertising agency in Sao Paulo, to promote Zoo Safari in Brazil. It’s one of the simpler designs I’ve seen on a promotional t-shirt, but the image of the lion’s footprint and the tiger’s claw marks in conjunction with its short and sweet message make this an effective promotional tool. Which way to the safari?!
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