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Mos Def Promo T-Shirt
By Mark | June 23, 2009
With the prevalence of free digital downloads, it has been increasingly difficult to sell entire albums of music without a gimmick. So to promote the sale of his new album, The Ecstatic, Mos Def has partnered with clothing company, LnA, to develop a promotional t-shirt to package with his album. Each shirt features an image of the album cover on the front and a track list with a special download code on the back. If you buy the shirt, you get the album for free. It seems like a reasonable deal, if the t-shirt isn’t too expensive. The t-shirt makes a great promotional product, but some quality custom imprinted headphones would make for a more stylish and unique promotional item.
Topics: General | 1 Comment »
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