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No Chicken Nuggets Tonight, Kids!
By Mark | October 2, 2008
Even the most dedicated of meat-eaters have to appreciate this awesome and effective design. The “I am Not a Nugget” campaign which aims to raise awareness about the poultry industry, has proven to be one of the most successful promotional campaigns in the history of PETA, a controversial animal rights organization. This design gets points for being simple and eye-popping, clearly communicating the message that this baby chick does NOT want to become dinner!
In the past, PETA gained notoriety for using aggressive, shocking and often pessimistic promotional tactics. This happy t-shirt’s debut is the latest in PETA’s efforts to shift their image to one that is more optimistic, lighthearted and kid-friendly. I’d certainly be much more likely to wear the image of a dancing baby chick than carry a bucket of red paint, wouldn’t you?
Topics: Awareness & Non-profit Shirts, Cool Designs | No Comments »