Archive for September, 2008

Self-Addressed Stamped . . . Promotional T-shirt?

Thursday, September 25th, 2008

Do you wear your heart on your sleeve? How about your address?
A laundry detergent company in Thailand has been taking promotional t-shirts to a whole new level. A plain white, hand addressed t-shirt serves as the packaging for a sample of detergent and a letter with the promise that the shirt will be clean in [...]

“Team” Spirit

Thursday, September 18th, 2008

Who will prove victorious: the vampires or the werewolves?
These t-shirts, promoting the recent release of the fourth and final installment in the popular Twilight saga, allow fans of the book to make the choice. Diehard supporters of fictional vampire Edward Cullen can sport “Team Edward” tees, while those who prefer the more wolfish type can [...]

One Size Fits All

Monday, September 8th, 2008

This is an effective promotional t-shirt from Matchcraft, a search engine marketing firm trying to educate prospects about the importance of customized marketing solutions. In this campaign, Matchcraft tied their marketing message directly to the promotional product itself by distributing t-shirts in only one size. This helped to drive home the point that a “one [...]